The general objective for the pop-up store was to integrate it into the larger context of the city. The point of departure was my personal interpretation of the city center which I find very mineral: the buildings, the streets but also the fact that it is in close proximity to nature.
Part of the furniture that we proposed is in pierced stone (granit serizzo). Small wooden rods were inserted into the holes, then trays were placed on the rods, and the products were displayed on the trays. This system offers a certain modularity in the presentation.
In the middle of the store we built a facetted wall, one side painted in blue, inspired by rock climbing walls. A system of horizontal wooden bars, a reference to the famous Swiss “via ferrata” (climbing routes in the Alps that are protected by steel cable rails) are placed throughout the store from which products are hung.
Initially thought to be a limited intervention, the project ended up evolving into a global proposition which included seating, sofas, coffee tables, mirrors and the management of the space in dialogue with the existing furniture, the architecture and the city itself.